We help industrial and B2B companies enter Europe and win their first customers.
Enter Europe. Build pipeline. Win customers.
Orsay Partners helps industrial and B2B companies develop sales in France, Benelux and Europe through hands-on commercial execution.
Founder-led. Senior-led. Commercially accountable.
Coverage: France · Belgium · Netherlands · Luxembourg · wider Europe
50+
new clients signed in Asia in three years, for a French manufacturer with no local entity
5
international markets launched from zero
170%
of annual target, as Head of Sales Europe
15+
years in international B2B sales
Results achieved by the founder in previous roles. Context and role for each figure: case studies
We don't deliver market-entry reports. We build pipeline, open doors and help close deals.
The real problem
Companies often know which market they want to enter. What they lack is local access, qualified conversations, commercial follow-up and someone accountable for turning opportunities into revenue.
What we do
Market, segments and accounts.
Identify and reach decision-makers.
Qualify opportunities and manage follow-up.
Support negotiations and convert opportunities.
Your options
Each route fits some situations. Here is how they compare for a company that wants its first customers before committing to a permanent structure.
These routes are not exclusive. Orsay Partners also searches for and manages distributors and partners, and an engagement can end with a local hire or a distributor taking over.
How we help
Everything starts from a commercial objective in a target market. Sales capacity and AI operations are there to reach it faster.
Who we work with
Typical sectors
Industrial manufacturing and equipment · Energy and climate-tech · B2B technology · B2B events · FMCG and retail suppliers
Track record
Results achieved by the founder, Guillaume Corruble, in employed and transition roles before Orsay Partners was founded. Each figure comes with the role he held.
15+
years in B2B sales and business development
International roles across industrial products, FMCG and retail, B2B events and SaaS.
5
international markets launched from zero
Zero-to-one market launches, from first prospect list to first signed customers.
50+
new clients signed across international markets
Signed in Asia in three years for a French manufacturer with no local entity, as the person in charge of business development.
170%
of annual target achieved
As Head of Sales Europe for a US-based B2B events company.
3×
Salesperson of the Year
Awarded three times in that same Head of Sales Europe role.
+15 pts
rebooking rate in one year
With +8% exhibitor revenue, as transition Sales Director of a B2B trade show portfolio in France (12-month assignment).
Next step
A focused 30-minute conversation about your market, your targets and your next commercial move.
Book a 30-minute callSend a short brief by email: your product, the market you have in mind and your timeline. We reply within one business day.
Send a short brief
The person behind it
Guillaume Corruble has spent more than 15 years in international B2B sales and business development, across industrial products, FMCG and retail, B2B events and SaaS. He has launched five international markets from zero.
Most recently he led, as transition Sales Director, the commercial relaunch of a B2B trade show portfolio in France. Before that he was Head of Sales Europe for a US-based B2B events company, and led business development in Asia for a French manufacturer.
The person you brief is the person working on your market.
Method
Understand the offer, the market and the sales ambition.
Define segments, accounts, messaging and KPIs.
Prospect, qualify, meet, negotiate and follow up.
Report pipeline, learn and adjust.
Recommend hiring, partners or continued execution.
Engagement framework
Typical engagements last 3 to 6 months, depending on the market, sales cycle and commercial objective.
Each engagement is built around a defined commercial objective, a target market and measurable KPIs. We agree the scope, target accounts, activity levels and reporting cadence before execution starts.
Rates are not published: each engagement is sized to its scope and discussed during the first call.
Questions
You can, and for many companies it is the right long-term move. The issue is timing: recruiting and onboarding take months and create fixed costs before you know whether the market responds. A scoped engagement tests the market first and ends with a recommendation on whether, and whom, to hire.
A distributor usually carries several brands. We work on your market objective only, with agreed KPIs and a weekly activity update. We can also search for and manage distributors and partners as part of the engagement.
Guillaume Corruble, the founder. The person you brief is the person working on your market. Clara Menguès supports the team as Executive Assistant.
Typically 3 to 6 months, depending on the market, the sales cycle and the commercial objective. It can be a one-off mission with a fixed scope or a recurring monthly engagement.
Rates are not published: each engagement is sized to its scope and discussed during the first call.
France, Belgium, the Netherlands and Luxembourg first, and wider Europe on request. Typical sectors are industrial manufacturing and equipment, energy and climate-tech, B2B technology, B2B events, and FMCG and retail suppliers. Working languages are French and English.
We agree the criteria for the next step upfront: a local hire, a distributor, a partner or continued execution. You keep the account list, the messaging and the pipeline report.
No generic audit. No 80-page market-entry report. A focused conversation about your market, your targets and your next commercial move.