03 / Accelerator
AI-Enabled Sales Operations
Use AI and automation to create more qualified opportunities from your existing commercial resources.
AI and automation applied where they change commercial results: account research, prospecting workflows, follow-up and reporting.
Why more tools rarely mean more deals
Most sales teams already pay for a CRM and several tools. Yet leads sit unworked, follow-ups depend on memory, research eats selling time and the pipeline report says little you can act on.
AI is not a separate business at Orsay Partners. It is how we make commercial execution faster and more measurable, in our own missions and inside your team. We start from your pipeline, not from the technology.
What's included
AI-Enabled Sales Operations
- /CRM and pipeline audit
- /Prospecting workflow design
- /AI-assisted account research
- /Sales-sequence optimisation
- /Reporting automation
- /Sales-team enablement
How it works
Audit
Review the CRM, the pipeline and where time is lost.
Design
Redesign prospecting and follow-up workflows around AI.
Deploy
Set up research, sequences and automated reporting.
Enable
Train the team so the new process holds after we leave.
A good fit if
- Your team has a CRM but the pipeline is not reliable.
- Your salespeople spend too much time on research and admin.
- You want more qualified opportunities without adding headcount.
- You want AI used in daily selling, not in a pilot deck.
Done before
The same pipeline discipline, applied as transition Sales Director of a B2B trade show portfolio, lifted the rebooking rate by 15 points in one year.
See the case studies
Enablement by someone who teaches it
Training is delivered by an operator, not a career trainer. Guillaume Corruble has also taught business and sales strategy in higher education for more than 15 years, including at Université de Normandie.
Engagement framework
What you are buying, before we start.
Typical engagements last 3 to 6 months, depending on the market, sales cycle and commercial objective.
Each engagement is built around a defined commercial objective, a target market and measurable KPIs. We agree the scope, target accounts, activity levels and reporting cadence before execution starts.
Rates are not published: each engagement is sized to its scope and discussed during the first call.
- Format
- A one-off mission with a fixed scope, or a recurring monthly engagement.
- Target market
- One priority market to start (France, Benelux or another European country), extended once traction is proven.
- Segments
- Two to three segments assessed, the strongest one or two activated.
- Target accounts
- A named account list agreed with you upfront, sized to the market and the deal value.
- Reporting
- Weekly activity update and a monthly pipeline review.
- Deliverables
- Prioritised account list, messaging, qualified meetings, pipeline report and a scale-up recommendation.
- KPIs
- Decision-makers reached, qualified meetings, opportunities created, pipeline value, deals signed.
- Scaling
- Agreed criteria for the next step: local hire, distributor, partner or continued execution.
Other ways we help
Other ways we help
One commercial objective, three levels of support. Sales execution and AI operations reinforce market entry; they are not separate businesses.
Ready to test your European sales potential?
No generic audit. No 80-page market-entry report. A focused conversation about your market, your targets and your next commercial move.