02 / Complementary offer
Fractional Sales Execution
Add senior sales capacity without the cost and delay of a permanent hire.
A senior sales director working inside your commercial function, part-time or full-time, for as long as you need it.
Why sales capacity becomes the bottleneck
A senior sales hire takes months to recruit and more months to become productive. In the meantime, key accounts are not developed, opportunities stall, distributors lack a counterpart and the pipeline loses momentum.
We plug senior sales capacity into your team immediately. We take ownership of accounts, opportunities or a sales team, with clear objectives and reporting, and hand over cleanly when you are ready to hire.
What's included
Fractional Sales Execution
- /Prospecting
- /Account development
- /Opportunity qualification
- /Sales-cycle management
- /Distributor or partner management
- /Closing support
How it works
Scope
Agree accounts, targets, time commitment and reporting.
Take ownership
Step into the pipeline, the accounts or the team from week one.
Execute
Prospect, qualify, negotiate and close alongside your team.
Hand over
Document, transfer and help recruit the permanent role if needed.
A good fit if
- You need a senior sales lead now and cannot wait for a recruitment.
- Your sales team needs interim leadership during a transition.
- Distributors or key accounts need a senior counterpart.
- Your pipeline needs structure, follow-up and a closer.
Done before
As transition Sales Director of a B2B trade show portfolio in France for twelve months: exhibitor revenue up 8% and the rebooking rate up 15 points in one year.
See the case studiesEngagement framework
What you are buying, before we start.
Typical engagements last 3 to 6 months, depending on the market, sales cycle and commercial objective.
Each engagement is built around a defined commercial objective, a target market and measurable KPIs. We agree the scope, target accounts, activity levels and reporting cadence before execution starts.
Rates are not published: each engagement is sized to its scope and discussed during the first call.
- Format
- A one-off mission with a fixed scope, or a recurring monthly engagement.
- Target market
- One priority market to start (France, Benelux or another European country), extended once traction is proven.
- Segments
- Two to three segments assessed, the strongest one or two activated.
- Target accounts
- A named account list agreed with you upfront, sized to the market and the deal value.
- Reporting
- Weekly activity update and a monthly pipeline review.
- Deliverables
- Prioritised account list, messaging, qualified meetings, pipeline report and a scale-up recommendation.
- KPIs
- Decision-makers reached, qualified meetings, opportunities created, pipeline value, deals signed.
- Scaling
- Agreed criteria for the next step: local hire, distributor, partner or continued execution.
Other ways we help
Other ways we help
One commercial objective, three levels of support. Sales execution and AI operations reinforce market entry; they are not separate businesses.
Ready to test your European sales potential?
No generic audit. No 80-page market-entry report. A focused conversation about your market, your targets and your next commercial move.