Case studies

Modest, precise, verifiable.

These results come from the founder's own roles before Orsay Partners was founded. Client names are withheld; references can be shared during a call. Orsay Partners client cases will be published here once engagements are completed and clients approve publication.

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Client

B2B events group (confidential)

Sector: B2B trade shows
Countries: France
Duration: 12 months

Situation

A portfolio of B2B trade shows losing ground: exhibitor revenue under pressure and a low rebooking rate.

Mission

Lead the commercial relaunch of the portfolio as transition Sales Director.

Actions

Rebuilt the sales cadence and the rebooking process, restructured pipeline discipline and reporting, and led the sales team day to day.

Guillaume's role

Transition Sales Director, accountable for exhibitor revenue and the sales team.

Result

+8% exhibitor revenue and a rebooking rate up 15 points in one year.

Client

French manufacturer (confidential)

Sector: Manufacturing
Countries: France to Asia
Duration: 3 years

Situation

A French manufacturer with no presence and no local entity in Asia.

Mission

Open Asian markets from zero and build a customer base.

Actions

Market prioritisation, prospecting, qualification, negotiation and closing across the region.

Guillaume's role

In charge of business development in Asia, from first contact to signed contract.

Result

More than 50 new clients signed in three years.

Client

US-based B2B events company (confidential)

Sector: Retail and consumer goods (B2B events)
Countries: Europe
Duration: Multi-year role

Situation

A European sales scope with demanding growth targets across retail and consumer-goods accounts.

Mission

Lead European sales and develop key accounts.

Actions

Key-account development, pipeline discipline, negotiation and closing.

Guillaume's role

Head of Sales Europe.

Result

Up to 170% of annual target and Salesperson of the Year three times.

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