About
Senior execution, run by the person who signs it.
Orsay Partners is a founder-led commercial execution practice for industrial and B2B companies developing sales in France, Benelux and Europe.
Guillaume Corruble, founder
Guillaume Corruble has spent more than 15 years in international B2B sales and business development, across industrial products, FMCG and retail, B2B events and SaaS. He has launched five international markets from zero.
Most recently he led, as transition Sales Director, the commercial relaunch of a B2B trade show portfolio in France. Before that he was Head of Sales Europe for a US-based B2B events company, and led business development in Asia for a French manufacturer.
He has also taught business and sales strategy in higher education for more than 15 years.
You are not buying a firm that hands your project to a junior team. The person you brief is the person working on your market.
View Guillaume's LinkedIn profileSectors
Three sectors we know from the inside.
02
Industry
Industrial and technical B2B companies looking for distributors, OEM customers and their first European accounts. Experience includes industrial products and business development in Asia for a French manufacturer.
03
Trade shows
Organisers, exhibitors and show suppliers: exhibitor sales, rebooking, show preparation and follow-up. Experience as Head of Sales Europe for a US-based B2B events company and as transition Sales Director on a B2B trade show portfolio in France.
Team
The people behind Orsay Partners.
How we work
Execution over reports
We are measured on meetings, pipeline and signed deals, not on the quality of a presentation.
Clear scope, clear KPIs
Objective, target accounts, activity levels and reporting are agreed before execution starts.
Accountability
One senior person owns the result, reports on it and tells you what is working and what is not.
Where we work
France · Belgium · Netherlands · Luxembourg · wider Europe
France, Belgium, the Netherlands and Luxembourg first, and wider Europe on request. Based in Paris and Amsterdam, working in French and English.
- Phone
- +31 6 16 30 25 26
- Location
- Paris-Amsterdam
Method
A practical engagement from first conversation to first deal.
01
Diagnostic
Understand the offer, the market and the sales ambition.
02
Commercial plan
Define segments, accounts, messaging and KPIs.
03
Execution
Prospect, qualify, meet, negotiate and follow up.
04
Review
Report pipeline, learn and adjust.
05
Scale
Recommend hiring, partners or continued execution.
Ready to test your European sales potential?
No generic audit. No 80-page market-entry report. A focused conversation about your market, your targets and your next commercial move.