About
A sales-first practice built to get deals done in Europe.
Who we are
Orsay Partners is a European commercial execution practice specialized in B2B sales for FMCG and industrial sectors. We work as an embedded sales force, without the overhead of in-house hiring.
The model is simple: identify the right decision-makers, run the full sales cycle on behalf of our clients, from first contact to signed deal. We are not a consulting firm. We are a commercial execution partner, measured on results.
Founder-led
Run by the person who signs it.
Orsay Partners is founded and operated by Guillaume Corruble: 15+ years of international B2B business development across FMCG, retail, B2B events and SaaS, with a working network built across Europe and Asia. Every mandate is run directly by the founder.
You are not buying a firm that hands your mandate to a junior team. The person you brief is the person on your market.
linkedin.com/in/gcorrubleHe is currently leading the commercial turnaround of a major B2B trade show group as Transition Manager, delivering an 8% lift in exhibitor revenue and a 15-point increase in rebooking rate year-on-year. Before that: three-time Sales Person of the Year, target performance up to 170% of quota, and more than 50 clients signed in Asia in three years.
What we believe
Execution over strategy
We do not deliver PowerPoints. We prospect, qualify, and close. Value is measured in signed contracts, not slide decks.
Speed over perfection
The European market rewards those who move fast. We test, learn, and iterate on your positioning in real time.
Network as leverage
Warm introductions beat cold outreach. A network built over 15 years across Europe and Asia shortens the path to the right person.
Who we work with
Non-EU companies
Mid-market and industrial companies in FMCG or OEM parts entering the European market, looking to sign their first deals without building a local team.
EU sales teams
French and European companies that want to integrate AI into their daily sales processes and close more deals with the same team.
Junior profiles and education
Junior sales reps and students in business schools or training programs who need hands-on commercial coaching on real deals.