Sector focus / Food, beverage and FMCG

Win your first buyers in France and Europe.

For food, beverage and consumer goods producers that want importers, distributors and retail buyers in France, Benelux and Europe, without building a local sales team first.

Book a 30-minute call Trade shows

What holds foreign food brands back

The product is ready and the export price list exists. What is missing is access: knowing which importer or distributor fits, getting in front of category buyers, and following up after a trade show until the first order. That work is local, slow and easy to lose between two trips.

Orsay Partners acts as your senior commercial presence in the market: we qualify the right partners, open the conversations, prepare and work trade shows with you, and follow up until the first orders.

What's included

What we take on

/Importer and distributor search and qualification
/Retail, wholesale and foodservice buyer mapping
/Outreach and meetings with buyers and partners
/Trade show preparation: target list and meeting plan
/On-site meetings and post-show follow-up
/Follow-up of samples, offers and first orders
/Negotiation support with partners and buyers
/Weekly activity update and pipeline report

Trade shows

Trade shows that end in orders, not business cards.

Large food trade shows such as SIAL Paris bring the right buyers into one place for a few days. The result is decided before and after: who you target, which meetings are booked in advance, and how fast every contact is followed up. We build the target list with you, work the show at your side and own the follow-up.

Before

Target list, buyer research and meetings booked ahead.

During

Meetings on the stand and on the floor, notes on every lead.

After

Follow-up within days, samples, offers and next steps.

How it works

Prioritise

Country, channel and the partner profile that fits your range.

Open doors

Reach importers, distributors and category buyers.

Follow up

Samples, offers, terms and negotiation support.

Scale

Recommend a distributor, a local hire or continued representation.

Built for

Food, beverage and consumer goods producers based outside France.
Brands with a proven product at home and an export price list.
Companies that want a partner on the ground before hiring locally.
Producers preparing or following up a trade show in France.

Who does the work

Guillaume Corruble, the founder: more than 15 years in international B2B sales, including FMCG and retail, five international markets launched from zero, and senior roles in B2B trade shows, as Head of Sales Europe for a US-based B2B events company and transition Sales Director of a trade show portfolio in France.

Read the full profile

Engagement framework

What you are buying, before we start.

Typical engagements last 3 to 6 months, depending on the market, sales cycle and commercial objective.

Each engagement is built around a defined commercial objective, a target market and measurable KPIs. We agree the scope, target accounts, activity levels and reporting cadence before execution starts.

Rates are not published: each engagement is sized to its scope and discussed during the first call.

Format: A one-off mission with a fixed scope, or a recurring monthly engagement.
Target market: One priority market to start (France, Benelux or another European country), extended once traction is proven.
Segments: Two to three segments assessed, the strongest one or two activated.
Target accounts: A named account list agreed with you upfront, sized to the market and the deal value.
Reporting: Weekly activity update and a monthly pipeline review.
Deliverables: Prioritised account list, messaging, qualified meetings, pipeline report and a scale-up recommendation.
KPIs: Decision-makers reached, qualified meetings, opportunities created, pipeline value, deals signed.
Scaling: Agreed criteria for the next step: local hire, distributor, partner or continued execution.

Ready to test your European sales potential?

Book a 30-minute call

No generic audit. No 80-page market-entry report. A focused conversation about your market, your targets and your next commercial move.