01 / Core offer
European Market Entry
Enter Europe without hiring a full local sales team.
From market prioritisation to your first signed customers in France, Benelux or wider Europe, run by a senior operator who is accountable for the pipeline.
Why market entry stalls
You have a product that works at home and a clear idea of the European market you want. What is missing is local access, conversations with the right buyers, and someone who follows up until opportunities become revenue. Hiring a local team before the first customer means months of recruitment and fixed costs, with no guarantee of traction.
Orsay Partners takes charge of your market entry on the ground: we choose where to start, identify the accounts and decision-makers that matter, open the conversations and stay accountable until the first deals are signed.
What's included
European Market Entry
- /Market and segment prioritisation
- /Target-account mapping
- /Buyer and decision-maker identification
- /Outbound campaigns
- /Partner and distributor search
- /Qualified meetings
- /Negotiation support
- /First-customer acquisition
- /Pipeline reporting
How it works
Prioritise
Choose the first market and segments on evidence, not on ambition.
Map
Build a named list of target accounts, buyers and possible partners.
Engage
Run outbound campaigns and secure qualified meetings.
Convert
Support negotiations through to the first signed customers.
A good fit if
- You are a foreign industrial or B2B company entering France, Benelux or Europe.
- You want to test a market before hiring locally.
- You are looking for distributors or strategic partners as well as direct customers.
- Your product is proven in your home market and you have a budget to execute.
Done before
The founder has run market entry from scratch five times. One example: more than 50 new clients signed in Asia in three years for a French manufacturer, with no local entity.
See the case studiesEngagement framework
What you are buying, before we start.
Typical engagements last 3 to 6 months, depending on the market, sales cycle and commercial objective.
Each engagement is built around a defined commercial objective, a target market and measurable KPIs. We agree the scope, target accounts, activity levels and reporting cadence before execution starts.
Rates are not published: each engagement is sized to its scope and discussed during the first call.
- Format
- A one-off mission with a fixed scope, or a recurring monthly engagement.
- Target market
- One priority market to start (France, Benelux or another European country), extended once traction is proven.
- Segments
- Two to three segments assessed, the strongest one or two activated.
- Target accounts
- A named account list agreed with you upfront, sized to the market and the deal value.
- Reporting
- Weekly activity update and a monthly pipeline review.
- Deliverables
- Prioritised account list, messaging, qualified meetings, pipeline report and a scale-up recommendation.
- KPIs
- Decision-makers reached, qualified meetings, opportunities created, pipeline value, deals signed.
- Scaling
- Agreed criteria for the next step: local hire, distributor, partner or continued execution.
Other ways we help
Other ways we help
One commercial objective, three levels of support. Sales execution and AI operations reinforce market entry; they are not separate businesses.
Ready to test your European sales potential?
No generic audit. No 80-page market-entry report. A focused conversation about your market, your targets and your next commercial move.